PR campaigns built on real experiences: a product they try, an event they attend, a trip they live. No ready-made scripts — and no fake posting guarantees.
What every PR campaign here looks like
Each format serves a different moment: a product to experience, an event to attend, a trip to live, or a presence that runs all year. Pick the one that fits where your brand is now.
Your product reaches hand-picked influencers as a designed first experience, from the packaging up — not just another parcel in the post.
Considered guest lists for launches, openings and events — people whose audience is actually your audience, not whoever was available.
Short, programmed trips around a launch or a destination: influencers live the full experience and carry it to their audience in real time.
Not one campaign and done: working relationships all year keep your brand present at the right launches, seasons and moments.
Nothing runs in the dark: every stage produces one written output that reaches you before the next stage starts.
We fix the goal, the market, the category and the one core message in a single clear brief before any shortlisting.
You receive a proposed influencer list with names and the reason each one fits — and you approve before execution.
The sending, invitation or trip runs on announced dates, with day-by-day follow-up through the campaign.
Everything posted is collected into one coverage report: links, captures and a clear results summary.
Five short guides from day-to-day campaign work: invitations, seeding, the launch brief, long-term relationships, and measurement. Read them before you start any campaign.
A beautiful invitation is not enough: fit, timing and the event experience itself turn an invite into attendance and coverage.
Read the guide Product seedingSeeding that works is a designed experience: a tighter pick, packaging that fits the brand, timing tied to a launch or a season.
Read the guide LaunchesA good launch brief is two lines of clarity: what is new, why now, and what must never be said wrong.
Read the guide Long-term relationshipsOne campaign buys posts; a lasting relationship buys priority: a creator who knows your product and takes your call first.
Read the guide MeasurementViews are the start of the story, not the end: saves, shares, WhatsApp enquiries and promo codes are what tell you whether the campaign worked.
Read the guideThe biggest mistake in event invitations is inviting by headcount: a long list of whoever is available. Real attendance happens when every guest feels the event was built for their audience — a product that matters to them, an experience worth the trip, and respectful timing.
The invitation itself must arrive complete the first time: venue, date, what the event is, and why this person specifically. And the event itself needs moments that are ready to be filmed without anyone being asked to film.
Seeding is not shipping products. An influencer receives plenty of parcels every week, and the one that gets posted is the one that felt like an experience made for them: a product in their category, a box that opens easily, and a short note with their name on it.
There is no posting obligation in seeding — and that is exactly its strength. A post that comes from a real experience is believed more than any agreed post, and the brands that understand this pick fewer creators, more precisely.
A launch brief is not a long document. The influencer needs to know: what the new product is, the one thing that must reach the audience, and the facts that must never be said wrong. Everything else — style, filming, storytelling — is their craft.
A good brief protects the launch from both sides: the message does not scatter across twenty influencers, and mistakes never happen on prices or claims that are not final yet.
A single campaign buys posts; a lasting relationship buys priority: a creator who knows your product from the first time, accepts your invitation before others, and talks about you honestly because they genuinely tried it. In Egypt, Saudi Arabia and the Gulf, brands with a steady creator circle launch faster and negotiate less — because the trust is already built.
The relationship is built on regular paid work, not free asks: pay on time, brief once clearly and leave the style to the creator, give early access to launches, and track who delivered and who slipped. A small steady circle beats a long list that changes every campaign.
A view count looks good in a report and misleads in a decision: a successful influencer campaign in Egypt is measured by what the audience did after watching — who saved the post to come back to it, who shared it, who tapped through to WhatsApp and asked, and who bought with a campaign promo code. Those are the numbers that decide whether the next campaign scales with the same creator or changes direction.
Measurement is built before launch, not after it: agree in the brief which numbers will be collected and how — a campaign-specific WhatsApp link, a promo code per creator, and a "how did you hear about us?" question at checkout. After publishing, compile the results per creator in one report: reach, real engagement, enquiries and attributed sales — so creators are compared fairly and the next campaign starts from numbers, not impressions.
Real reels from influUGC's work with creators — published on the creators' accounts and the company's platforms, and representative of the content campaigns actually run on.
Straight answers to the questions that come up on the first call — no detours.
It is building a brand's presence inside influencer content through real experiences — a product they try, an event they attend, a trip they live — so they talk about it in their own voice, to an audience that trusts them, instead of a paid post with a ready-made script.
A paid campaign buys specific posts with a set message and set timing. PR builds a relationship and an experience first, and the content comes from the influencer, in their own style. PR is stronger for credibility and reputation; paid is stronger for direct messages — many brands need both.
No — and no serious agency guarantees it. Seeding is an experience, not a purchased post. What we do raises the real chance of coverage: creators matched to the product's category, a carefully designed seeding experience, and timing tied to a launch or a season. When an influencer genuinely likes the product, the post carries more credibility than any ad.
Egypt, Saudi Arabia and the Gulf. We shortlist influencers by market, city and category, and run the sending, invitations and follow-up from one place however many markets the campaign spans.
Book a free consultation from the booking button, or message us on WhatsApp. You tell us the goal, the market and the category, and we come back with a written plan: the recommended campaign format, a first influencer shortlist and the execution steps — before any commitment from you.
Because every campaign is designed to fit: the number of influencers, the activation type and the market. The final price comes in a written proposal after the consultation or the brief — no generic numbers that do not match your case.
Book a free consultation — and get a written PR plan with a proposed influencer shortlist before any commitment.